Books

In A New Brand World, branding guru Scott Bedbury, draws on his own experiences at Nike and Starbucks—and dozens of case studies including Harley-Davidson, Guinness, The Gap, and Disney—to describe what it takes to build an iconic global brand and keep a busines at the top of its game.

In this entertaining insider's guide, Mark Mobius, dubbed "the king of emerging market funds" by The Wall Street Journal, shows readers how to locate foreign industries with growth potential, how to determine the best times to buy and sell, and how to spot the companies about to hit it big.

Seventh Generation founder Jeffrey Hollender draws on his own experiences as well as those of fellow sustainability pioneers to demonstrate how brands authentically integrate social and environmental concerns into their company cultures, operating systems, and business relationships.

In this NY Times bestseller, Carolyn Kepcher—who attracted enormous media attention for her cool demeanor and candid assessments of candidates on the hit TV show The Apprentice—reveals the secrets of her own success and provides guidance on getting ahead in business.

In Succession, leading business management adviser Noel Tichy—who has advised companies including Royal Dutch Shell, Nokia, Intel, Ford, and Mercedes Benz —provides a practical framework for organizations of all sizes on building effective transition pipelines.

Other People’s Money The Rise and Fall of OPM Leasing Services recounts a complicated case involving fraud, bribery, and conspiracy, and analyzes the responsibility of banks and leasing customers for allowing such a giant scheme to develop.