What people are saying.

  • “A powerful and practical guide to brand building by the key strategist behind not one but two of the most remarkable marketing stories of our time...Nike and Starbucks."

    —The Wall Street Journal

  • “This is an anthology of great branding stories that is as entertaining as it is informative."

    — Business Book Review

  • “If you want to learn how to build a great brand in the New Brand World, read this book."”

    — Alan M. Webber, founding editor, Fast Company

  • “Where is Steve’s luggage? This became the refrain as we moved from Siberia to the Urals, from Istanbul to Rio to the rest of the world. Stephen Fenichell became so engrossed in this book that he often forgot about his luggage and our schedule. It is a tribute to Stephen that he was able to concentrate on his writing and research tasks while, at the same time, keeping up with our grueling travel plan.”

    —Mark Mobius, Templeton Emerging Markets Head

    Passport to Profits (Warner Books)

  • “My agent had the great idea to put me in touch with Stephen Fenichell, who unlike me is a professional writer whose help in recalling event and most, important, giving color to my blander, less anecdotal writing style was absolutely indispensable. I owe him a huge debt.”

    —Antoine van Agtmael, Founder, Emerging Markets Management LLC

    The Emerging Markets Century (Free Press)

  • “Enormous thanks to Stephen Fenichell, a real writer, who taught this rookie to actually write. For someone who didn’t know much about the nuances of brand development before we began working together, Stephen, I am convinced, could open his own brand consultancy.”

    —Scott Bedbury, Nike, Starbucks Chief Brand Officer

    A New Brand World: 8 Principles for Achieving Brand Leadership (Viking)

  • “My partner on this book, Stephen Fenichell, deftly edited and gave me my voice more than I could do alone. He deserves a great deal of gratitude. On our almost daily dealings, editing, revising, and going over interviews and articles made this book better with each iteration. Thank you, Stephen.”

    —Noel Tichy, Advisor to CEO and Fortune 500 companies worldwide

    Succession: Mastering the Make-or-Break Process of Leadership Transition (Portfolio/Penguin)

  • “No one could ask for a more talented, committed or able partner and coauthor than Stephen Fenichell.”

    —Jeffrey Hollender, Founder and CEO Seventh Generation

    What Matters Most: How A Small Group of Pioneers in Teaching Social Responsibility to Big Business, and Why They Are Listening (Basic Books)

  • “A debt of gratitude and innumerable thanks goes to Stephen Fenichell, my writer, for working with me – under such a tight deadline – to transform my thoughts into a book that sustains a delicate balance between business lessons and anecdotal humor. It was wonderful working with such a talented professional.”

    —Carolyn Kepcher, The Apprentice co-star, COO Trump National